With inline lithography, and a variety of new decorating treatments at its disposal, CCL delivers aluminum bottle packaging with rich, vivid colors and surface effects. Computer controlled, multicolor lithography and four-color process printing allow for an unlimited range of graphic effects, including a full spectrum of colors as well as halftones. Surface treatments include metallic and pearl basecoats, brushed aluminum, high-gloss, matte and textured finishes. The result is a distinctive shelf presence that drives consumer interest and consumption.